Mars remembers beginning the design process for the line over a year ago. He sat the Lacoste creative team down for a formal PowerPoint presentation. “I couldn’t find a laser pointer, so I used a drumstick and pointed to the different colors and shapes [that I wanted to use],” he says. “At the end of the PowerPoint was also a picture of a big explosion with the caption, ‘World Domination.’”
The line resulted in a collection of ready-to-wear, footwear, and accessories that all nod to the ’70s, but have a decidedly more dressy, modern feel. Of course, it being Lacoste, there’s a heavy dose of sportswear influences, too, striped tracksuits and groovy camp-collar shirts with exaggerated collars. “I wanted collars down to my elbows,” says Mars. “There’s something magnificent and powerful about a collar being big. It gives confidence to whoever’s wearing it; it feels like a cape.” Lacoste’s classic tees and polo shirts, bearing the iconic crocodile logo, are also present. “The crocodile brought a sense of sport heritage to it,” says Totter. Prices range from $90 for tees, to $280 for the patterned zip-up jackets.
Given that this was Mars’s first time designing, Trotter says she was overall surprised by his knowledge of fit and eye for details. “I’d sometimes have my husband take our children for ice cream, so they didn’t see [Bruno] on the screen and tell all their friends,” says Totter. “Bruno is obsessive. He had a clear vision, and he knew instinctively if something wasn’t right.”
In the campaign, Mars can be seen wearing the ’70s-inspired pieces along with sleazy-chic pieces like aviator sunglasses that he also designed. Mars also enlisted friend and singer-songwriter Anderson Paak to model along with him. “Me and him have been quietly working on a project together,” Mars teases on the music front.
In fact, Mars found that the design process wasn’t all that different than writing music. “When I’m writing a song, it’s about the emotion: what do I want people to feel,” he says. “I approached clothing that same way: how do I want to feel when I put on that jacket?” He wants people to experience life as Ricky Regal—like they’re “levitating when they walk into somewhere—at a grocery store or a party.”