Facebook Looks to Register 4 Million Voters


(Photo Illustration by Mateusz Slodkowski/SOPA Images/LightRocket via Getty Images)

National Voter Registration Day is on Sept. 22, and Facebook has launched a voting information campaign intended to register 4 million voters in time for the 2020 election.

The social network estimates it’s helped 2.5 million voters register this year across Facebook, Instagram, and Messenger, which is “a promising start, but we have more work to do,” says Naomi Gleit, VP of Product and Social Impact.

Voter registration information will be listed atop Facebook and Instagram apps until Sept. 25; clicking it will take you to your state’s online voter registration page, or a “non-partisan partner organizations” if your state doesn’t have online voter registration.

Voter registration information atop Facebook and Instagram apps
(Image: Facebook)

Facebook is encouraging people to join the #PledgeToVoteChallenge by sharing that they’re registered and tagging their friends to join the challenge. National Voter Registration Day stickers launch tomorrow: If you use one, you’ll be added to a special Register to Vote story.

Tomorrow morning, a one-hour Vote-a-Thon will stream on the Facebook App page. It’ll be hosted by social media influencer Liza Koshy, who will encourage people to register to vote.

Today, Facebook launches the “More Questions, More Answers” campaign across national broadcast, cable, radio and digital outlets, including the Facebook app and Instagram. The campaign will urge people to visit the Voting Information Center, which is now available in Arabic, English, Spanish, French, Japanese, Korean, Portuguese, Russian, Tagalog, Thai, Vietnamese and Mandarin.

This effort comes as Facebook faces pressure to do more to quash misinformation on the platform, particularly ahead of the election. It’s labeled false, voting-related posts from President Trump and pledged to block new political ads in the week before the election, but conspiracy theories flourish among its Pages as countries like Russia continue to peddle disinformation in a bid to create chaos.

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