Here’s Why Ford Pickup Drivers Won’t Be Caught Dead in a Chevy

With a starting MSRP of $21,300, it seems that Chevy’s entry-level midsize Colorado is a better deal than the $24,110 starting MSRP attached to the comparable Ford Ranger. The base Ford, however, has far more features and a better engine. To move up to a trim package that gives you something similar on a Colorado, you’ll have to shell out $24,800 — and it takes $41,400 to make it to the top of the line. The top-of-the-line Ranger package, on the other hand, tops out at $32,500. Ford drivers don’t like being played with trim-package trickery.

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