Listeners to skip songs they hate on live radio with user-controlled technology


Listeners will get the power to skip songs they hate during live radio shows under a “reinvention” of the medium launched by commercial stations.

Jazz FM, Kerrang! Radio, Planet Rock and Scala Radio are the first stations to offer the new user-controlled technology which gives greater choice to listeners willing to pay a monthly subscription.

For £3.99 a month, “premium” subscribers can listen to any of the four brands’ live broadcasts without advert breaks.

They can skip up to six tracks per hour via app and web listening, even on live radio.

They will also be offered 20 exclusive online radio stations catering for a variety of niche genres and “music moods.”

The premium plan, launched by Bauer Media, is designed to help radio compete with Spotify, which lets music lovers choose their own playlists and instant access to two million on-demand podcasts.

Kerrang! Radio can be heard without advert breaks

When a listener skips a song on a live stream they will be offered alternative songs geared towards their tastes.

When that song finishes, the listener will return to the latest song that has been started on-air, or exercise their own choice again.

Bauer said turning listeners into DJs would operate in a “very seamless way” and instead of adverts, premium listeners will hear more music during breaks.

Subscribers will get access to special programmes featuring Foo Fighters on Kerrang! Radio Premium, Gregory Porter on Jazz FM as well as Stephen Fry’s Showstoppers on Scala.

Paul Keenan, President of Bauer Media Audio, said: “We have seen how particularly in the last year, listeners turned to radio to stay informed, to escape, be entertained and maintain a connection to the outside world.”

“This innovation of premium subscription services responds to insight which identified a desire from music ‘super fans’ – enormously enthusiastic about their favourite radio brands and broadcast radio – to further explore their music passions.”



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