Paris Hilton on Her New Coach Campaign, the Return of Y2K Style, and What She’s Doing for the Holidays



Since your campaign is very 2000s-inspired, what do you think is the key to pulling off Y2K style today?

It’s really about just being as extra as possible. With social media, it’s really important to have exciting pieces that are going to be really beautiful visually, in a photo or on Snapchat or TikTok. With fashion right now, people just want to show off what they have in their content, so it’s important to wear something that will grab your eye and attention.

This is a holiday campaign, so what do you think you’ll be doing for the holidays this year?

Every single year, my sister and I usually throw a huge Christmas party at my house. It’s called ‘Holidaze with the Hiltons.’ It’s the most epic, crazy party every year. Hundreds of people come and there’s amazing performances. It’s sick. And then two days later, we will host my parents’s Christmas party with them at their house, which is obviously a lot more chill. But with the pandemic, we’re not going to be doing that. This will be the first year that I’m not having a Christmas party in I don’t even know how long, which is sad, but obviously it wouldn’t be appropriate to throw a big Christmas bash. I spent last Christmas with my boyfriend’s family: We went to Michigan and then to Yellowstone to go skiing. So this year, we’re trying to decide if we’re going to go to Michigan, or maybe go to an island or on a boat somewhere. 

Are you big on holiday dressing in general? Do you plan on getting festive, even if you’re at home?

Yes, I love it. I always love to wear something festive in bright red or in velvet—something really beautiful that stands out. I also always get a Mrs. Claus outfit made, and I usually wear it when I go to the L.A. Mission, a homeless shelter downtown. I bring gifts and food for all the kids and people that are there. If I have my Christmas parties, in the beginning I’ll wear a really beautiful sparkly holiday dress, and then I’ll change into a sexier Santa outfit. And I dress up all the dogs, too. I just ordered a bunch of Santa and elf costumes for them on Petco this weekend, and all these crazy decorations. I like to decorate their doggie mansion and give them a tiny little Christmas tree. 

I’m also used to hosting the most incredible New Year’s Eve parties every single year in Miami, Australia, Vegas, New York—wherever I am. I’ve been doing that forever, and this year will be the first year that I’m not hosting something. But I’ll still dress up, because it’s New Year’s Eve, and I love collecting memories with photos and videos. I’ll be capturing the memories of my boyfriend and I’s second Christmas and New Year’s together.  



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