People who live in the countryside are considerably greener than city dwellers when it comes to their everyday habits – but much slower to adopt new environmental technologies, a study reveals.
A poll of over 3,000 Brits found a considerable divide between rural and urban areas, with people living in villages and hamlets, on average, adopting more daily green habits than town and city dwellers.
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Nine out of ten of rural inhabitants recycle their plastic, compared to just 7 out of ten urbanites, while 56 per cent of them recycle food waste in the country, compared to 44 per cent of those in the city.
Meanwhile, 94 per cent of country livers take their own bags to shops, compared to 81 per cent in the town, according to the poll for the Institution of Engineering and Technology (IET).
More responsible in country
People in the countryside also feel more responsible for protecting the planet, with nearly two thirds believing it’s our individual responsibility to address climate change – compared to just half of those living in urban areas.
However, when it comes to green tech, the cosmopolitan cohort takes the reins. Some 45 per cent of urban residents are on green energy tariffs, compared to 30 per cent in rural areas.
Urbanites are also more likely to have installed green technology in their homes.
A greater number of urban respondents have solar panels – 32 per cent versus 9 per cent – battery storage (41 per cent compared to 8 per cent), smart technology (42 per cent against 17 per cent) and heat pumps (36 per cent compared to 6 per cent).
Cities more technologically progressive
“Cities have always been tipped as being more progressive which is demonstrated by the fact that people living in urban areas are more likely to adopt green technologies. However, urbanites are less likely to embrace and put more physical day-to-day green habits into practice,” said IET’s James Robottom.
“It’s clear that more support and advice is needed to level the balance across all areas and ensure that we are all doing more to play our part in making the planet more sustainable,” he added.