Protesters Exhort Shoppers to Shed Masks at Florida Target

A group of fewer than a dozen people paraded through an unidentified Target store in Florida, shouting and exhorting shoppers to remove their masks in an act of defiance against the company’s policy and others like it.

A video of the demonstration posted Tuesday was viewed more than 18 million times as of Wednesday afternoon on Twitter, drawing 12,000 comments.

The 30-second clip shows the mostly young adults, as well as a few teens and pre-teens, parading down a main aisle of the store shouting “take off your mask” while one of the adults carried a hand-held speaker blaring the Twisted Sister song “We’re Not Going To Take It.”

One of the marchers can be clearly seen wearing a red “Make American Great Again” baseball cap with a black T-shirt emblazoned with a photo of former President Barack Obama wearing a MAGA hat.

“We’re aware of the group of guests who came into the store last night and we asked them to leave after they removed their masks and became disruptive and rude to other shoppers,” a Target spokesperson told

Fox Business did not identify the store.

Florida does not have a statewide requirement to wear masks, although the state health department has encouraged the practice to mitigate the risk of spreading the novel coronavirus and some municipalities have mandated them.

The New York City-based Target instituted a company-wide policy requiring patrons don masks in stores on Aug. 1, Newsweek said.

Florida has reported a seven-day average of fewer than 3,000 new cases daily since Sept. 1 and has seen a steady decline after reaching a peak average of 11,943 on July 17, according to

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