In taking such a pared-back approach to his clothes, Selby wanted to add a few special elements to his line to set it apart from the pack. For one, the genderless focus is something he hopes to see more of in fashion. “Many of the pieces are the same cut for both men and women. You can’t put a gender on an item of clothing,” says Selby, adding that it’s something he’s embraced with his own personal style. “Wearing a Thom Browne kilt skirt was one of the most freeing feelings that I’ve ever had wearing a piece of clothing, and it’s still not looked at in a way that’s necessarily socially accepted.” Secondly, Selby embraced a totally sustainable focus, working with special suppliers to make use of eco-friendly textiles. “We don’t need more clothes, so if I’m going to make more clothes, I have to make sure that it doesn’t bring harm to the environment,” he says. He worked closely with Infinited Fiber on 100% recyclable fibers, which the company makes out of waste, as well as Sheep Inc., a “carbon-negative” knitwear company. “It’s all traceable: where the wools come from, how far it’s traveled,” says Selby.
Collaborating with Williams on the line was another special element of the project too. Given how the couple often approach their red carpet style—always striking a united front—partnering up on the debut show was a no-brainer process. “We both collaborate on many different projects together,” says Selby. “There’s an intersection between our creativity and it can really spill out into any form.” This time, Williams was particularly helpful in bringing a different perspective and a fresh pair of eyes to the design process. “Being male, I would never want to force my [design] ideas in a way that makes a woman uncomfortable,” says Selby. “Maisie’s input was about how a woman wants to feel—and specifically a type of woman who wants to wear more comfortable clothes, and clothes that are potentially more suited to a man. I couldn’t have done it without her.” At the end of the show today, the duo even came out and took their bow together. Williams snapped a quick photo of Selby, with his smartly dressed models by his side. It was a snapshot of what will surely be many more fashion collaborations to come from the duo.