The Curious Case of Kendall Jenner Wearing The Row

Other outfits Jenner has worn in the past few days continue the same artfully tailored vein. This afternoon, Jenner stepped out in a loose, optic white look composed of a soft-looking sweater, white button-up, and pants with a sharp pleat. It was polished. This jolt of sophistication is especially fascinating to see when Jenner is next to her modeling contemporary and friend Bella Hadid. The morning of Jenner’s “The Row” Instagram, she went with Hadid to The Met. Jenner opted for a long camel coat by Max Mara, a white turtleneck, black pants, and Nikes. Hadid went the bohemian route with a tiny Afghan jacket and a barely buttoned cardigan and cropped T-shirt that showed off her midriff. Hadid’s outfit felt fun. After all, she is a bona fide clotheshorse whose looks are meant to make a bombastic impact and have us looking up what exactly she is wearing. She also drives sales for these smaller designers and vintage pieces that are relatively accessible to her fans. Jenner’s approach is softer, elegant, and now far more expensive. I doubt that Jenner’s 142 million Instagram fans will be clamoring to snap up a pair of those understated black pants by The Row priced at $720. (Though, you never know.) It also appears that she’s now being styled by Dani Michelle, who works with Kourtney Kardashian on her refined, vintage-filled look. That’s another clue that we’re about to see a new style for Jenner.

Ultimately, this is a break from the “dressing for the ’gram” style that the Kardashians are known for. (Even though she did post the picture!) Aside from the label, it doesn’t have that catchy viral appeal of something like a Marine Serre monogram or a tiny Jacquemus bag. But that’s what these elevated and subdued brands with astronomical price points like The Row are known for. I’m curious to see where Jenner will go after dipping her toe into the world of The Row. Maybe some old Celine? Some Loro Piana? The world is her oyster, and there’s plenty of cable-knit cashmere in it too.

Photo: Courtesy of @TheHapaBlonde / BACKGRID

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